How to claim your business in ChatGPT

What is ChatGPT’s Business Hub?

OpenAI opened Businesses in ChatGPT in beta on November 10, 2026. Business Hub is where a business manages its profile. Once verified, a business can update its details, add a product feed with prices and stock, and see how people come across it in ChatGPT. Eligible ecommerce and online service businesses in the US can also publish a Business Agent: a chat that answers customer questions from information the business gives it.

ChatGPT can show your business even if you never build an agent: OpenAI’s FAQ says it may show information about a business whether or not that business has one. When we searched Business Hub for our own name on November 11, it listed two companies with similar names and none that was ours, so we created the profile.

How do you claim your business?

We followed these steps for Colorful Systems on November 11, 2026. OpenAI’s help center article covers the same ground.

1. Sign in to ChatGPT with the account that will manage the business, and open Business Hub from the sidebar or at chatgpt.com/business-hub. Whoever claims the business becomes its admin and can add teammates or an agency later.
2. Search for your business by name, then by your domain. Pick your listing if it appears; if it doesn’t, choose Create. For now, OpenAI lets local stores and restaurants claim only a US listing that already exists.
3. Say how customers reach you: at a physical location or through a website. We have no storefront, so we chose Through a website.
4. Prove you control the business. OpenAI offers four ways: a code to your business phone, a code to your business email, a DNS record on your domain, or your Shopify store. For our new profile, ChatGPT asked for a TXT record named openai-business-profile on our domain, and the record it showed expired about 30 minutes later. Have your domain provider’s DNS settings open before you start.
5. Describe the business. ChatGPT asked for a category from its own list (we picked AI company), a description of up to 300 characters, a phone number and an email, then texted a code to confirm the phone. It also asked for a delivery policy and a return policy, both required, even though we sell a service.
6. Pass the ID check. Before it, our profile was a draft and Business Hub blocked editing, insights and the agent builder. OpenAI says you may need a government ID, your business registration and proof you can represent the business, all matching your official records. Once we submitted ours through Persona on November 11, Business Hub opened editing and the agent builder and said the application was in review, with updates over the next few days. OpenAI says approval publishes a new profile with a blue check.
7. Finish the profile. Add your logo and a cover photo, match every detail to your website and Google Business Profile, and connect a product feed if you sell products.

What does Business Hub tell you?

The Insights tab counts mentions and website clicks over the last 7 or 28 days and lists your top five discovery topics. For an online business, OpenAI counts a mention when ChatGPT references the business’s website; the brand name alone doesn’t count. For a local business, a mention counts when ChatGPT shows that location in a result.

Discovery topics group the themes of the answers that mentioned or cited you. You won’t see the questions people typed or their chats. A blank number can mean activity is under OpenAI’s reporting threshold, so it doesn’t prove nobody asked.

Does claiming make ChatGPT recommend you more?

Not by itself. OpenAI’s FAQ says claiming doesn’t guarantee more visibility or give you control over ChatGPT’s independent recommendations, and that ads don’t influence its answers. Claiming puts your own details in front of ChatGPT. For an online business, a mention only counts when ChatGPT cites your website, so your site still has to answer the questions customers ask. Our guide to getting recommended by ChatGPT covers that part.

What is a Business Agent?

A Business Agent is a chat with your business inside ChatGPT. When your business appears in an answer, people can open your profile and start a conversation, which ChatGPT labels and keeps apart from their own chat. The agent answers from your product details, your policies and the instructions you write for it.

For now an agent can’t take orders, make bookings or look up a customer’s order; it explains and links to your site. OpenAI’s Business Agents policy, updated November 10, 2026, bars agents from inventing prices or reviews, pressuring people after they say no, or giving advice that legally needs a professional license.

Can someone do this for my business?

Colorful Systems does, as part of every customer funnel we build. You claim the business and pass OpenAI’s ID check, since only the owner or someone they authorize can. Then you add us as an agency in Business Hub. We fill out the profile to match your Google Business Profile and site, set up a Business Agent if you qualify, and add your ChatGPT mentions and clicks to the monthly report.

To start, book a 30-minute call with Josh. Before we meet, we build a free demo and a short plan for your business.